Urban Models aka Video Vixens: Is there a future in the business?
When I wrote this article, I had little to no idea how big of a hit it would be on the internet. It was picked up by several websites and blogs around the country and readers could not find a way to ever express their feelings in just the comment section. A lot of readers judge women in the Urban Modeling industry, they say they’re uneducated or degrading all women. But, do you know what the biggest criticism is? They say there’s no future in the industry; that these women will be pointless and have nothing to hold onto once their looks fail them.
Do you seriously think that these video vixens seriously think they are going to be doing music videos forever?! Do you even think they want to be doing music videos forever? No, that’s just dumb, it makes little to no sense. They know that they will not be young and beautiful forever and they need to find a way to capitalize off the assets now, so they can sit on their a$$ later. Let me first start off by saying, that similar to any profession, most will fail. Most women that we see in music videos will move onto to other careers and never fully leverage the video vixen experience into much wealth.
But some of them will end up very wealthy… I know that burns to hear, but it’s the truth.
Jennifer Lopez, Lisa Raye, and Elise Neal, (yes, Elise Neal from The Hughleys), they all started out doing music videos. And look at them now, they’ve made pretty good careers for themselves. Probably the most successful of the three is Jennifer Lopez, we all know she was a Fly Girl, but she leveraged her music video experience as well as the experience as a Fly Girl into a movie and music career.
Let me tell you something about Lopez, Raye and Neal, when you look at their story, they hustled. They hustled! I’m not the only one who notices that many of the models that we follow on twitter are in a different city and state each night, “hosting” some event. Models can make $2K-10K, on just showing up to a nightclub. In addition to hosting events at nightclubs, models get paid a lot of money in appearances for other events such as; trade shows, auto shows, gun shows, etc. Some models choose to do endorsements, with endorsements ranging from as small as a local restaurant to as big as Sean John or Rocafella clothing wear.
Danielle Crawley, a former video vixen was able to leverage her experience and contacts into a Modeling Agency to provide female models for music videos. I guess this would be the equivalent of becoming a “Madame.” Her modeling agency was turned into a reality show, Candy Girls and aired on E! in 2009. (And then they cancelled the show as soon as they finally let Kysha model!)
However, there are a few popular career paths video vixens follow; music, book deals, and television. I’m not sure anybody would have thought when they saw Angel Lola Luv for the first time in the Trey Songz’s, “Wonder Woman” video, she would be dropping a mixtape or starring in a straight to DVD movie. Karrine Steffans was able to turn a nickname like, “Superhead” into a multi-million dollar book deal. (Remind me to tell y’all why I think Kat Stacks is a genius.) Last, but not least, Melyssa Ford, one of the most notable video vixens of the 2000s was able to flip her music video experience into a television deal. She hosted, BET’s How I’m Living and BET Style.
Vida Guerra and Amber Rose have been able to do something that most of the “video models” have never been able to do and that’s cross over into mainstream. Vida Guerra was able to become one of FHM’s sexiest females in 2005. Amber Rose reportedly has been signed to Ford Model Agency. And if that ain’t coming up, I don’t know how else to define it.
So to me it seems like “urban models” or video vixens catch a bad rap for their chosen profession, but behind the scenes it isn’t really just a cute face and a big booty. I’m sure we know now that without excellent business savvy you’ll end up out of the industry in just a short time. If you have a dream of being a video vixen forever you’ll end up nowhere. The video vixens who have a dream and a passion to use the industry to capitalize and do better for themselves may actually get somewhere. Isn’t that ambitious?
Last thing, I’ll say here is, as I was writing this article I noticed that a lot of these women sold sex to make a profit and get access to other parts of the entertainment industry, like music and movies. I started to think if they were better or worse than rappers who sell drugs or perpetuate violence to gain access to other parts of the entertainment industry, like music or movies. Food for thought.


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