In Marketing, we focus on emerging trends of interest.  What is selling, what’s not and how can we incorporate those trends in our marketing plans with our clients.  Do we sell sex? Hell yeah we do! Sex has been employed in advertising since the beginning of advertising.  At the beginning, wood carvings and illustrations of attractive women (often unclothed from the waist up) adorned posters, signs, and ads for saloons, tonics, and tobacco.  The use of sex in advertising can be highly evident or extremely restrained. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features.

We’re all familiar with the notion that “sex sells”.  And if you aren’t, take a glance through your Twitter followers Avatars, or your Facebook friends profile photos. As individuals, we all can be guilty of using our sultriest shots for our Twitter account or for our Facebook photos.  It’s apparent that most of us aren’t batting an eyelid at how we’re choosing to present ourselves online.

But here’s the thing: Sex is one of the most powerful selling tools utilized in the 20^th Century. While we have become somewhat desensitized to provocative campaigns, sexual enticement and borderline porno……there’s still a line that we seem to draw in society.  How much is too much?  How much is not enough?  When does the provocative nature of my campaigns, over shadow my products nature?  These are all relevant questions which should be posed prior to the sexual advertisement campaigning.

If you are selling a service which isn’t sexually related, and yet your advertisements are leaving me with only a feeling to have mid-afternoon sex…..your campaign has failed.  This principle applies personally as well.  Many single women posts provocative pictures in nature to attract the attention of men.  The only thing you are attracting is the animal instinct in men to aboard you and conquest your womanhood. Your choice of imaging does not sell a potential lifetime partner, an enduring mother and wife.  It is selling a sexual desire.  So yes Sex sells, true indeed.  But what sex sells is sex and attention.

Think about this same principle in the world of Hip Hop. When a single is released, they don’t drop with a video first.  The single is first released through the radio mediums….giving the people the actual product 1^st. Then after the anticipation and interest is arisen, they introduce you to the sultry seductions of the video….Hook, bait and caught.  The sex should never oversell your product.  It should be used as an accolade to your product and or service.

The Sexual Nature of your campaign’s sole purpose should be as follows:

• Draw their attention to the subject matter (product, service or request).
• Get them to retain pertinent information relevant to your subject matter.
• Relate to your subject matter in essence to create a impulse desire to buy

If your campaign does the above, you have successfully sexed your way into the market.  However, most people do not know when to say when.  That’s why Marketing Professionals such as I are available for consultations and strategic marketing planning.

Tia Black

(@MidnitePromo)

6 Reasons Why We Won’t Pick Up & We Let Our Thumbs Do The Talkin’

Girl, you gon think we invented text...yuuup

1. We’re not in high school anymore
Back when I was a lil’ pickney, we didn’t have cell phones.  House phones were the boo-cakin weapon of choice, and we had to share them our family members. Young lovers would lust for the chance to phone bone themselves into handheld exstacy all through the devil’s hours of the night, or until your parents heard you and picked up on of the other phones to embarrass you. Who remembers that? You’re on the phone, momma picks it up and starts dialing all over your sexy time, until you have no choice but to take your hand out your pocket & yell:

“MOM, I’m ON IT!”
“Well I need to use it so get off!”
“Awww mom.”
Yes, I remember those moments when less meant so much more.
Now that your gigglin, reminiscin’ or whatever, please note that back then:

1a) we didn’t pay the bill
b) we didn’t have “real jobs” to wake up to the next morning
c) text messaging plans costed an extra 10 jillion a month
We don’t have the same problems anymore, but let’s be real. I’m going to save us the arguement over who hangs up first by erasing the call altogether. Ima send you a “have a good night hun!” You gon think I invented text.

2. Go play somewhere, I’m busy

Last time I checked, you ladies had no love for a man who stays home swirlin his pubes. (There is a time & place for that though.) I’m the type of brother that likes to get up get out and do somethin’ I work in an industry where my blackberry stays attached to my hip, or most times via my thumbtips. Guess what, if I’m at the office, and you call me:

2a) I’ma think you don’t respect what I do…who calls people on their cell while they are at work expecting them to pick up? And unless we’re breaking bread, you can’t have my office number. The fun part about this is that my hours are so haphazard that this is pretty much unfair. Not only do I do my thang in the office, but if I’m not there, then I’m most likely at a listening event, album release, movie screening, in studio session, interview, yadda yadda check my twitter . Oh yea, and the noise level at those places is always too loud. My bad. But guess what?

If you text me, ima hit you right back. Girl you gon think I invented text.

3. “I don’t Check My Voicemail…”

Now I may have sounded like an asshole on the other 2 but somebody’s got to feel me on this shit right chea.

word to my hat you betta text me or we ain't speakin

this is sick amazing.